Chess
Onboarding
An intent-based onboarding redesign focused on reducing cognitive load and accelerating user time-to-value.
info@aroanadesign.com
Visual & Product Designer · London, ON
An intent-based onboarding redesign focused on reducing cognitive load and accelerating user time-to-value.
A comprehensive brand identity system building a premium yet approachable presence for modern casual fashion.
A speculative exploration in brand repositioning, translating iconic identities into the premium beverage category.
"I care about the moment someone opens a product for the first time — what they see, what they're unsure about, and what makes them stay."
I am a multidisciplinary designer specializing in the intersection of brand identity and product experience. My approach combines the precision of visual craft with a deeply curiosity-driven UX mindset.
By bridging the gap between aesthetic storytelling and functional usability, I help brands build trust and create seamless digital journeys. Currently expanding my expertise in Product Design, I am focused on building scalable design systems that solve real-world user problems.
Based in London, Ontario, I am actively seeking opportunities to contribute to forward-thinking design teams in the GTA and beyond.
Ready to build
something remarkable?
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I'll be in touch within 24 hours.
Currently taking on new projects for Q3 2026 onwards.
I work with a small number of clients at a time — which means your project gets my full attention, not a junior's first draft.
Aashutosh was a conscientious and dependable student who consistently demonstrated strong organization, communication, and attention to detail. He approached his work professionally, stayed on top of deadlines, and was always committed to learning and improving. His reliability and positive attitude made him a pleasure to teach.
Aashutosh was a reliable and hardworking student who consistently showed strong communication, organization, and attention to detail. He approached his work with a positive attitude, took feedback well, and remained committed to learning and improving.
Aashutosh is a strategic and creative professional who consistently delivers impactful brand and design solutions. He combines strong brand thinking with creative execution, ensuring every project is visually compelling and aligned with business goals.
Ash is a talented young designer with a broad range of skills and a particularly keen passion for UX—not just the design of interfaces, but the overall end-to-end user experience. Plus, he's fun to be around!