Available for projects

Poudel Aashutosh

Creative Designer · London, CA

Featured
Work

4 Projects
2020 – Present

Design Systems · Onboarding

Chess Onboarding

Onboarding experience for Chess.com users with real-time validation and step-by-step guidance

Design SystemsOnboardingPlay Experience

2025

Walter — Fashion Brand

Walter

Casual custom tailored for your needs

FashionBranding Brand Guide

2022

Walter is a fashion brand that offers casual, custom-tailored clothing for your unique style. It combines quality craftsmanship with modern design to create pieces that are both comfortable and fashionable.

Role

Branding

Duration

6 months

Year

2022

Open project ↗

Branding · packaging

What if

A fun exploration of what iconic brands would look like if they made beer

BrandingPackagingCreative Direction

2023

In progress

Next case study

Currently documenting another project — check back soon, or ask directly.

Soon

View all projects

About

I care about the moment someone opens a product for the first time — what they see, what they're unsure about, and what makes them stay.

I'm Aashutosh — most people call me Ash. I have a degree in graphic design, but the interest in interfaces came earlier and from somewhere else: I taught myself by taking products I used every day and asking why certain screens felt easy and others didn't.

That habit turned into personal case studies — picking a real product, finding a real friction point, and redesigning it properly: research, flows, UI, and a clear before/after. The Chess.com project below is the first one I'm sharing publicly.

I'm early in my career and building in the open. Outside of design: a lot of chess, more gaming than I'll admit to, and long walks where most of my best layout ideas actually happen.

Graphic Design

Degree background

Self-taught

UX / product practice

User Experience

Current focus area

Open to work

Junior / early-career roles

Ready to make
something great?

Send a message →

Capabilities

What I
bring to
the team

UX / UI DesignFigma · Wireframing · Prototyping
Visual & Graphic DesignTypography · Layout · Adobe Creative Suite
Interaction DesignMicro-interactions · User Flows
UX ResearchHeuristic Review · Usability Thinking
Design SystemsComponents · Consistency · Documentation

Kind words08

Aashutosh was a conscientious and dependable student who consistently demonstrated strong organization, communication, and attention to detail. He approached his work professionally, stayed on top of deadlines, and was always committed to learning and improving. His reliability and positive attitude made him a pleasure to teach.

Jeff McClinchey

Partial Load Professor at Fanshawe College, Senior Art Director at the X Factory & Freelance Graphic Designer, Comic Book Artist & Writer

Aashutosh was a reliable and hardworking student who consistently showed strong communication, organization, and attention to detail. He approached his work with a positive attitude, took feedback well, and remained committed to learning and improving.

Mat Hodgins

Ex. Senior Creative at RedRhino Inc

Aashutosh is a strategic and creative professional who consistently delivers impactful brand and design solutions. He combines strong brand thinking with creative execution, ensuring every project is visually compelling and aligned with business goals.